lokol turns trusted recommendations into sales for brands and revenue for the voices behind them. Our AI engine matches creator, expert and publisher recommendations to products as verified Soundbites, then measures their impact at the point of purchase.
Live now
“Our ambassadors have always been our biggest marketing asset. lokol is the first thing that puts them to work and measures their impact where it actually counts: the product page.”
Hydrating Electrolyte Drink Mix
Every day I have electrolytes in my water. I actually have an obsession, and now I’m craving it.
sarahs_day
Wellness creator
1.2m followers
verified by
verified by lokol
recommended by 12 trusted sources
The problem
Trusted recommendations already influence what people buy. But across podcasts, social, videos and articles, they remain disconnected from the product pages where decisions happen. lokol connects those recommendations to commerce, with permission, attribution and measurable impact.
“We stopped seeing recommendations as content and started seeing them as infrastructure.”
A trusted product recommendation, verified, licensed and matched to the right product. From a brand’s own ambassadors to publishers, creators and experts whose recommendations it can license. Every Soundbite strengthens the lokol Trust Graph: trusted voices connected to exact products, with provenance, usage rights and measured performance. The product page is the starting point. The graph is the lasting asset.
Why now
AI now makes it possible to match recommendations across entire content archives to exact products. As discovery shifts towards AI assistants and shopping agents, the opportunity is to make those recommendations usable, with their source, provenance and permission attached.
Search indexed pages.Social indexed people.AI will index trust.
How lokol works
“If you’re only buying one exfoliant, make it this one”
lokol is live on retailer product pages, working with publishers and creators to build the trust index for commerce. We’re now expanding the network. If you’d like to work with us, we’d love to hear from you.